Bing Ads, Microsoft Advertising is a very useful service which offers pay per click marketing on the Bing, Yahoo! and DuckDuckGo searching engines. In June of 2021, Bing Ads already has 31% global share in the US. This means that if you are an advertiser, you can easily grab a portion of this global market pie. If you will be able to tap the largest platform and largest advertising market, then there is no reason why you can’t have a significant amount of profit.
However, with all the hype created about these advertising platforms, there are still some questions whether Bing Ads are worth investing your money on. Many people have expressed doubts because of the unclear terms and conditions of Bing Ads. For example, they have claimed that when they click on an ad from Bing, they will be directed to some other website. Worse, they have also claimed that their ads won’t appear on Bing if the keyword they used in searching is non-existent. These are only a few of the possible doubts about Bing Ads.
There are actually no doubt that Bing ads can be beneficial for your online business. However, these concerns are only valid for those who haven’t yet invested their budget for advertising campaigns with Bing. To get the full picture and to make sure that these naysayers won’t keep you from having the right attitude when it comes to advertising with Bing, the following points should be evaluated:
Bing advertising offers pay-per-click solutions to advertisers. This is where you only pay once your campaign has been fulfilled. You don’t have to waste time with manual payments and reminders. All you need to do is to run your Bing campaigns as usual and just wait for your customers to click on your search results. This is less tedious than any other way of conducting your paid advertising campaigns.
Compared to other search engine marketing companies, Bing offers advertisers more options. With the wide array of options in its campaigns, you can have a lot of flexibility when it comes to targeting your customers. The advertisers’ database is also much wider, allowing you to have more chances of having their ad show up for a targeted audience.
Another advantage of Bing ads is that you don’t have to wait for a good search engine ranking to start having your ads show. As long as your ads are relevant to what your potential clients need, your ads will be part of the Bing search results. This is unlike with Google, where you need to have high rankings in order for your ads to be shown. Because of this, most advertisers choose to conduct Bing campaigns to begin with. However, there are still those who opt to continue doing their Google campaigns even after they launch Bing.
When you’re already running Bing ads, you can still continue using them for different campaigns. You can use these ads for your own products and services, or you can promote other companies. To do this, you can create separate ad groups, or group them together in one ad group. These ad groups can include items such as, finance, real estate, electronics, healthcare, travel and more.
The great thing about utilizing ads on Bing is that they offer the same benefits of Google ads. They allow you to choose from a wide variety of keywords, which allows you to create specific ads and campaigns. Although Google offers a lot more flexibility and control over how your ad looks, Bing does offer similar features, and it’s more cost effective than Google as well. While you might not get everything that Google has, you’ll certainly get a lot more control and better options when it comes to choosing your keywords, which will improve your conversions and your sales.
