Microsoft Advertising is an internet marketing service offering pay per click (PPC) advertising on Bing, Yahoo! and DuckDuckGo searches. According to Microsoft, as of June 2021, Bing has 33 percent global share in the U.S. This is based on data provided by NetSuite.
Microsoft’s Bing advertising platform provides advertisers with several flexible options for bidding on keywords relevant to their businesses. As more advertisers join the platform, the quality of the ads displayed in Bing will improve. The goal is to increase the company’s market share by increasing the number of customers who see their ads. Microsoft Advertising provides advertisers with tools for tracking, measuring, and controlling campaigns.
Unlike other pay per click (PPC) providers, where the advertisements are directly displayed on the website pages, the content on Bing sites is divided into three parts: content, behavioral, and contextual. Advertisers can create and manage multiple accounts for Bing, Yahoo! and Google AdSense.
Microsoft Advertising,
Google’s core business is search engine marketing, which enables them to provide better search results for specific queries by providing relevant results based on a user’s past searches, among other factors. This enables the company to improve its revenue and market share. Google Advertising is one of the most popular PPC services, providing advertisers with multiple options for targeting their demographic. Microsoft’s microsoft adsense is a simple way for companies to market through their existing websites, blogs, and social media accounts.
With over 30 million daily searches, Bing is one of the most widely used search engines. Because of this, many businesses have realized the potential of advertising on Bing. As compared to last year, the number of advertisers willing to spend on microsoft ads has increased. Many companies have realized that Bing’s demographics make it a great place to advertise and reach their target market.
Yahoo! is the largest search engine in the world with a reported audience of billions. The free advertising from Yahoo! is usually limited to a maximum of one cent per keyword, which is very cost effective. Companies that offer pay per clicks on yahoo! can gain instant exposure by placing their ads on Yahoo!
Microsoft’s online advertising tool called microsoft’s Customer Match is an excellent way to advertise on Bing. Through Customer Match, advertisers can choose to list their custom offers with customers who have already expressed an interest in those offers. This gives them a chance to target their advertising to the correct customer segment, which in turn, increases their chance for a more profitable campaign. By having a custom offer and a large database of potential customers, more advertisers are likely to create an account with Microsoft’s Customer Match and place targeted ads on Bing.
Smart Shopping is an online marketing tool that allows customers to compare prices, brands, and products among hundreds of thousands of retailers. Once an advertiser has found a retailer with a similar product, they can post a message on Bing using the “What’s Hot” & “idget” options. In this manner, customers can find the best price on a brand new Microsoft product. The ability for an advertiser to post a message and have it displayed within the Bing search engine results pages provides them with an unparalleled opportunity to increase their conversion rates. Businesses that have used this advertising platform will attest to its success as a means of gaining more customers and increasing profitability.
Device Targeting is another important service provided by Microsoft Advertising. Through this feature, companies are able to specify the specific devices that prospective customers will use to access their websites. As an example, if a company sells laptops to women, they can target women from a specific location by searching for terms such as “laptop”, “how to buy a laptop” and “buy laptops”. In this manner, companies can target audiences that are more likely to purchase a particular device.
Microsoft’s internet advertising platform also provides advertisers with valuable data such as geographic data, demographics, and browsing habits. These data provide advertisers with detailed information on who is visiting their website, when, and how often. This enables businesses to create custom advertisements that are more effective at attracting the correct audience. For example, by offering coupons for products that have a high demand, such as a new version of an old favorite, more customers will be encouraged to visit the advertiser’s website.
Bing is another impressive feature of the advertising platform. The search engine giant not only provides advertisers with quality traffic, but it also provides them with a means of segmentation. Bing allows advertisers to target their ads based on a number of factors. For example, if an advertisement targets a business that offers consulting services, the search engine giant will display relevant results based on the customer’s location. By doing so, the business owner is provided with pertinent information that will allow him to better serve his customer. With this capability, businesses that choose to advertise through Bing can expect to receive the most favorable rates on their Google AdWords campaigns.
